A Panco, uma das maiores marcas de pães do Brasil, nos chamou logo no inicio da pandemia com o desafio de lançar uma nova linha de Pães 100% integrais. Tivemos o desafio de criar e produzir uma campanha todalmente remota, com equipe e influenciadores de diversos cantos do país.
Panco, one of the biggest bread brands in Brazil, called us at the beginning of the pandemic with the challenge to create the launch campaign for its biggest bet of the year, its completely renewed line of 100% wholegrain breads.
Combining health, without giving up flavor, we created a very fun campaign with everyday situations, day-to-day recipes and remote chats between influencers who cooked and shared moments together, even with the distance that afflicted us.
We had the challenge of creating and producing a totally remote campaign, with a team and influencers from different corners of the country.
SocialMedia Content
SocialMedia Recipes
Chris Flores Kitchen + Influencers
WebSerie Youtube
Agência: Grupo TV1 | Tv1.com
Direção de Arte: Guto Villarinho
Motion Graphics: Toten Dias
Ilustração: Toten Dias
Redação: Bruno Cruz
Direção de Criação: Rodrigo Bombana
Agency: Grupo TV1 | Tv1.com
Art Director: Guto Villarinho
Motion Graphics: Toten Dias
Illustration: Toten Dias
Copy: Bruno Cruz
Creative Director: Rodrigo Bombana