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Diretor de Arte há mais de 20 anos. Comecei a faculdade, mas logo percebi que a prática tinha mais a me ensinar do que a teoria e apostei nisso. Aprendi fazendo, dentro de estúdios, gráficas e agências, no calor dos projetos.
Nesse tempo passei por praticamente tudo que a Direção de Arte pode oferecer: app, digital, social, motion, 3D, vídeo, TVC, print, cenografia, PDV e por aí vai...
Liderei times criativos e, nessa parte, tenho certeza que aprendi mais do que ensinei. Sempre tentando ser o gestor que eu nunca tive: alguém que desenvolve as pessoas, que lidera pelo exemplo, que enxerga o ser humano antes do entregável.
Nos últimos anos, AI entrou de vez no meu processo, não como atalho, mas como extensão de um novo jeito de criar. Claude, GPT, Fal, Midjourney, ElevenLabs... são tantas ferramentas novas que essa lista já estaria desatualizada amanhã. A forma de trabalhar mudou, e eu prefiro estar na frente dessa mudança do que correndo atrás dela.
Ao longo desse caminho, tive a oportunidade de trabalhar com marcas como Mobil, Havaianas, Volkswagen, Audi, Fiat, Jeep, RAM, Localiza, Bradesco, Nestlé, Mondelez, Guaraná Antarctica, Bayer, Panco e GRU Airport, entre outras.
Ainda estou aprendendo e acho que é assim que tem que ser.
Te vejo em breve?
Por onde passei nos ultimos 20 anos...
2023 - 2026: CREATIVE MANaGEr/ART DIRECTOR • Curious.ag
2020 - 2023: Creative Manager/ART DIRECTOR • Grupo tv1
2017 - 2020: Senior Art Director • TV1.com
2016 - 2017: Art Director/Head of Art • SunsetDDB
2014 - 2016: Art Director • Banco de Eventos
2013 - 2014: Art Directore • Espalhe MSL Group
2013 - 2013: Art Director • Rock Com
2012 - 2013: Art Director • Agência Pepper
2011 - 2012: Art Director • Rock Com
2010 - 2010: Art Director • Banco de Eventos
2009 - 2010: Art Director • HOUSE - Grupo Bandeirantes
2008 - 2009: Art Director • Martin Luz
2007 - 2008: Art assistant • Martin Luz
2006 - 2007: Designer • CBC
2006 - 2006: Designer Jr. • Sphix Studio (London)
2004 - 2005: Marel Gráfica
Art Director for over 20 years. I started college, but quickly realized that practice had more to teach me than theory, and I went all in on that. Learned by doing, inside studios, print shops and agencies, in the middle of real projects.
In that time I've worked across pretty much everything Art Direction has to offer: app, digital, social, motion, 3D, video, TVC, print, scenography, POS and so on...
I've led creative teams too, and in that part I'm sure I learned more than I taught. Always trying to be the kind of manager I never had: someone who develops people, leads by example, and sees the human being before the deliverable.
In the last few years, AI became a real part of my process, not as a shortcut, but as an extension of a new way of creating. Claude, GPT, Fal, Midjourney, ElevenLabs... there are so many new tools that this list would already be outdated by tomorrow. The way we work has changed, and I'd rather be ahead of that shift than catching up to it.
Along the way, I had the opportunity to work with brands like Mobil, Havaianas, Volkswagen, Audi, Fiat, Jeep, RAM, Localiza, Bradesco, Nestlé, Mondelez, Guaraná Antarctica, Bayer, Panco and GRU Airport, among others.
Still learning, and I think that's exactly how it should be. See you soon?
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